The database also has 800,000 points of interest and will enable house address-based search in all major cities with 3D landmarks. TrakkerNav, which officials say will mark the start of a new era for road navigation technology in Pakistan, will cover more than 100 cities and major highways.
There are hardly 400 people in Pakistan using such services, Nisar said, so there is a huge potential for growth. He said about 61 million people are using in-car or personal navigation devices globally, adding this number is projected to cross 91 million by the end of 2014. “From a small pan shop at PIDC to the remotest wedding lawn in the city, TrakkerNav will get you everywhere,” CEO of TPL Direct Insurance, another subsidiary of TPL Holdings, Saad Nisar said. The new product, a joint initiative of Pakistan’s TPL Trakker and South Africa’s Digicore, will provide users with the most comprehensive and detailed map of Pakistan, say officials. Inspired with the very projection, TPL Trakker – a subsidiary of TPL Holdings – launched TrakkerNav, a navigation solution for Pakistan, here on Tuesday. The number of Global Positioning System (GPS) users is projected to increase 50% by 2014 and most of this growth will take place in the Asia Pacific.
